I have been able to shape JAKO-O from the very beginning. I started here when I was 25 and I did everything alone: Visited trade fairs, designed catalogues, wrote texts, took orders ...
What inspired me was showing that you can make money with good products and good service. As a customer, I want to be taken seriously, weigh up the pros and cons and have a genuine alternative. That’s what I tried to put in place at JAKO-O. I enjoy making my ideas reality and making the world a little bit better (or at least that’s how I imagine it).
Being with my children every day has already inspired many products, such as an outdoor thermometer, a year clock, a large hooded towel and a school bag trolley.
I’ve got the best two jobs in the world - Managing JAKO-O and being a mum to my 3 great children. That motivates me every day.
Please get in touch with me by e-mail if you can suggest any improvements or indeed criticism: bettina_peetz(at)jako-o.de

Bettina Peetz
Sales manager
with Jan-Patrick, Alexander and Katharina