Who we are

For almost 30 years, our daily mission has been to make everyday life with children easier by offering cleverly designed and useful products. The demands are growing: on families, on our children – and therefore of course on products too. We constantly strive to meet these demands, and to be even better. The best of the best: so that you can focus on what’s most important – your children.

The HABA family of companies

JAKO-O is part of a large family: the HABA family of companies. Our partnership with sister companies HABA and Wehrfritz, and our “adolescent” subsidiaries FIT-Z, Qiéro! and Heldbergs lead to valuable synergy effects, from which you benefit. Because not only do we use the economic advantage this gives us to offer products of lasting quality at affordable prices, we also share knowledge and skills, and complement one another. Last but not least, the synergy effects help us to conserve resources during production: at our Bad Rodach site, we can make optimum use of the material wood. Large pieces of wood become, for example, furniture for Wehrfritz and JAKO-O, while small pieces become toys for HABA.

Our philosophy

At the heart of our philosophy are you and your children. With every product we add to our product range, we think of you: Do you need it? Can it make you happy? Because sometimes we need something useful and sometimes simply something beautiful. We understand that – because we are familiar with almost every situation with children from our own experience. As a mid-sized company, JAKO-O and the whole family of companies are committed to Germany as a production location and to a responsible approach to our environment. Inventive spirit, quality and your enthusiasm are the three pillars of everything we do.

JAKO-O employees

Our team consists of dedicated parents who bring their personal experience to the job and who know exactly what’s needed in everyday life with children. We always have our sights set on something special: clever children’s products. We only offer what we’ve tested with our own children and found to be good. Where we don’t find any products, we develop them ourselves. Your opinion is our opportunity to keep improving!

Careers at JAKO-O

As a company conscious of the future, we naturally offer training as well: from work experience for school students and a multitude of vocational training courses, through to a dual study program – we have plenty to offer. Are you interested in being part of the JAKO-O team and the HABA family of companies? Find out about our vacancies here.

Our company building

We designed our company building in line with our business philosophy. In 2014, we were awarded the DGNB (German Sustainable Building Council) gold certificate for the extension of our office space. The operational environment at our site, for instance the open spaces and façades, is designed in harmony with nature; the green parking spaces are not covered in asphalt, but sealed in an environmentally friendly way. By generating electricity through photovoltaic systems on the company roofs, by recycling waste wood (approx. 4,000 – 4,500 tons per year), and by using geothermal heat exchangers, filter systems and rainwater, we keep our “ecological footprint” to a minimum. Would you like to see for yourself? Book a guided tour of our company building through our customer service center.

JAKO-O Customer Service Centre

Our expert customer service is at your disposal with advice and assistance. We are also happy to hear your tips and suggestions at any time – apart from on Sundays, because we spend the day with our families.